Business owners invited to free information event

January 26, 2018

Business owners are invited to a free workshop to help them determine the difference between sales and marketing.

The event, organised by SEMLEP, is taking place in the Wellingborough Council Chamber on Friday, 9 February between 9:30am and 1:30pm.

A description of the event states: “A key takeaway is that it’s as important to create value during the sale and after the sale; it’s not just your product that does this for customers.This leads on to a discussion of types of sale and the important difference between ‘one step’ and ‘two step’. We examine the importance of identifying your buyers and learn about the DMU.

“You only make a sale if you are offer value, but many still concentrate on features rather than benefits. We look at why this hundred year old principle still matters today – and bring it up to date.”

Who Should Attend:
Owners, directors, and sales managers who understand that sales are about opening up a relationship, instead of closing a deal.

What You Will Learn:
Why sales is about helping the customer
Different types of sale and how to handle them
Researching your customers and their needs
Psychology of buying – and overcoming obstacles
Please note that eligibility criteria is applied to attend this workshop and only one delegate per business can attend

For further details visit

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