FREE WORKSHOP: Building Brands That Grow Businesses 19th July @ 9:00 am – 1:00 pm

July 13, 2018

When we talk about branding, rebranding or brand refreshes, we’re NOT talking about marketing, design or logos! These are just the vehicles which you communicate your brand through. When we talk about brand, we’re talking about the bedrock foundation underpinning your whole business. A strong brand DNA brings together the purpose, values, story, personality, offering, experiences to cut through the competitive noise in your market and articulate the promises you’re making to your customers.


This fast paced, interactive workshop has been designed to take you step by step through the process of defining or redefining your brand and provide you with key essentials to make your brand highly visible, different, credible, memorable and much loved by your ideal customer

In this workshop you’ll learn about the approaches, tools and techniques that help your brand to distance itself from the competition and become the best, and only, choice amongst your ideal customers including:

  • The principles of branding, it’s components and the benefits of investing in brand building
  • Defining and articulating your brand values
  • Articulating your brand essence
  • Clarifying your brand promise
  • Establishing your brand positioning
  • Creating your brand architecture
  • Understanding your brand experience
  • Shaping your brand personality
  • Considering your brand story
  • Outlining the guiding principles for your brand identity and brand guidelines

This workshop is for you if:

  • You are an SME business owner, manager or entrepreneur
  • You’re serious about taking your business further, faster but you need support, skills and direction to unleash the power of your brand to do so
    • You want your brand to become a highly recognized name amongst your ideal customers
  • You’re unable to clearly articulate what your brand stands for and what makes it different to your competitors
  • You’re considering rebranding or revitalising your brand or launching a new brand and you want to ensure you get it right
  • You want to make your brand a stronger, more profitable powerhouse for organisational growth
    • You want to avoid the downward spiral of discounting and price wars to retain the true value of your product or service

Book your place today 

This is event is FREE to attend and is open to Northamptonshire SMEs as part of the Growth Hub’s Innovate Northamptonshire Project which is part-funded by the European Regional Development Fund

To be eligible to attend this workshop companies must:
– Be registered or trade from a Northamptonshire address
– Be an SME (less than 250 employees and less than £42 mil turnover)

Book your place today

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